Recently, according to the ranking of the French professional consumer magazine LSA, SHEIN surpassed H&M, Primark, and even Kiabi (with sales of about 1.5 billion euros) to become the second-largest fashion brand in France in 2023, slightly lower than Zara, owned by the Spanish Inditex group. Based on SHEIN's consistently high annual growth rate, the institution expects SHEIN's sales in France to surpass Zara in 2024. In Germany, SHEIN, with its fashionable and high-cost-effective advantages, has become the fourth-largest clothing brand in 2023 and is likely to rank one place higher in 2024.
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